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Ross Lovegrove: The power and beauty of organic design


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2 Ross Lovegrove: The power and beauty of organic designhttp://www.ted.com Designer Ross Lovegrove expounds his philosophy of fat-free Design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

Duration : 0:20:16


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25 Responses to “Ross Lovegrove: The power and beauty of organic design”

  • artist747:

    redefines the idea … redefines the idea of biomimicry

  • Jsharp2280:

    13:16 13:16

  • Jsharp2280:

    2:30 2:30

  • tillo2008:

    @giorgio789
    we can …
    @giorgio789
    we can both agree in his impression and talent.
    "Too bad Ross misses the obvious and credits things to evolution, that's a real loss."
    he's not missing the obvious. The obvious would be universal throughout humankind, not necessarily judaeo-christian. It may be obvious to you, but to others you just have an imaginary friend. This is not an attack on you or your beliefs but that you judge him from his perspective as though his efforts mean less if he doesn't believe in god.

  • HuckleberrySlim:

    I really like that … I really like that idea of doing a caricature of the product as the packaging for that product. Like his flowing looking plastic bottle to put water that flows just like it inside. I'd like to see, beyond the flowiness…WAVES, a little choppy ocean, right on the surface of the bottle in my hands. Thats a cool direction to take design. It could go anywhere you want it. Very nature based, something we're starting to crave, inside all these boxes and squares. Its a Dr. Seuss thing ;)

  • tomasql:

    6:45 lol 6:45 lol

  • impalapez:

    the aluminum bench … the aluminum bench and car on a stick are pretty cool though…

  • impalapez:

    I'm sure god … I'm sure god intended water to be encased in petroleum

  • giorgio789:

    Genius, inspiring, … Genius, inspiring, insightful. Yes he's a pretty arrogant fellow, but I dismiss that, taking great lessons on his "fat-free" design philosophy and most importantly taking inspiration from nature design by God, the ultimate designer of every living thing around us. Too bad Ross misses the obvious and credits things to evolution, that's a real loss.

  • tuigleven:

    Whino Whino

  • SmileyOreo:

    Awesome guy! Awesome guy!

  • zedzero01:

    I'm like Leanardo … I'm like Leanardo Da Vinci and Henry Moore?!
    Surely thats for other people to judge.

    Nice work though.

  • Gugguggug:

    In his mind there … In his mind there is only one way to do things, and that's his way. I like some of his designs, but there's more than just one way. Any mono-culture would get a bit tedious.

  • RobertWinston:

    Yes he is a little … Yes he is a little pretentious. His methodology is however brilliant even if his design solutions don't appear fully rationalised.

    It is his methodology which is really important here. Not his attitude or even his designs. I can't understand how anyone could dismiss taking influences from nature on a biological level as 'bad'

  • mullacottmist:

    i actually think … i actually think less of TED talks now thanks to this self-important peanut.

  • asz500:

    wotar …. that was … wotar …. that was tolk abawt

    nice work

  • santarigreen:

    There is something … There is something inspiring in the way that he talks and presents his ideas. You have to be in the zone to understand him but he is worth understanding. Throughout his presentation he pulses his love for nature and form and leads us into his world. I applaud his boldness and adventurous spirit.

  • LeoTheHammer:

    I'm a Lovegrove!! I'm a Lovegrove!!

  • spinesnapper:

    Well there are Ten … Well there are Ten Comments on here. If he is superior to 99.99 percent of us that demands many more people to post on here. It aint going to happen. So as aproximatly 10% of the people on here I am superior to Ross Lovegrove. You are wrong. I cant be bothered to explain what is wrong with Ross , as if you cant see for your self, you dont deserve to know.

  • stellartech:

    I think the guy is … I think the guy is significantly superior to 99.99% of the people who are posting here… thus, it is not surprising to read absurd dispersions about him.

    Standard inferior Human NOISE! lol LOSERS!

  • plexform:

    Brilliant! Brilliant!

  • Rocoroman:

    ALso what make u so … ALso what make u so sure eh? Hes already work for sony,,, he happens to have a few eames stuff around the house… how can you judge someone uv never met.. typical red neck attitude

  • Rocoroman:

    Give him some space … Give him some space man, he was nervous :P

  • MegOMegOMegO:

    Hahahaha… gold.
    Hahahaha… gold.

  • MilesB1975:

    He said ‘It’s’ not …
    He said ‘It’s’ not ‘I’m’

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